What is Freshtrusion?


Freshtrusion™ is a first in dry pet food manufacturing and is a trademarked technology. Freshtrusion™ allows more fresh ingredients to be used in dry dog foods than any other extrusion system in the world, including fresh meat, fresh vegetables, herbs and ‘botanicals’.


Freshly prepared meats are gently cooked at 90c. This gentle cooking process protects the nutrients allowing your dog to have optimal nutrient bio-availability. Gently cooking the food means nutrients such as proteins stay intact, rather than them being denatured as they are at extremely high cooking temperatures. This means more proteins are readily available resulting in digestability levels higher than 90% meaning less waste.


Our dogs all have individual needs. Sensory properties include natural aroma, texture and flavour. Freshly prepared meat has shown to reduce bitter taste in extruded dog food compare to when only dried meats are used (Koppel et al., 2014). Fresh ingredients are naturally more tasty and attractive to dogs, they prefer the taste as it more closely represents their natural ancestral diet.

What is bio-availability and why is it good for a dog?

Why is the flavour fuller on low pressure cooking? 

Why is there sensory

acceptance of

Freshly Prepared kibbles?

Why does Freshly Prepared increase digestibility?

Using lower pressure cooking means that the nutrients are not as denatured compare to when high pressure cooking is used. This means the food retains a fuller flavour and provide a highly nutritious food for dogs.


Nutrient bio-availability is the amount of nutrients which are absorbed and used within the body. These nutrients are carried to the relevant tissues and made available for their specific use. Feeding high quality & highly digestible foods mean the body has more nutrientsto use.

Like, follow, share or sign up


The best way to stay in touch and get our exciting news, flavour of the month promotions and discounts is to sign up for our newsletter or follow us on social media

  • Facebook
  • Twitter
  • Instagram

We want dogs to get the best out of life!

Share the health and happiness with your friends and family

  • Facebook - Grey Circle
  • Twitter - Grey Circle
  • Instagram - Grey Circle

Copyright          2016 Addiscotts

Addiscotts make foods from the finest human grade ingredients