• Claire

Is your furry family member a little overweight?

Updated: Nov 5, 2018

According to Mintel (Reputable Marketing Research Group), 45% of dogs and 40% of cats treated by vets are overweight or obese. Obesity in pets is increasingly prevalent among pets and is providing a very negative example of the overarching humanisation trend. As a result 2018 saw many pet owners searching the shelves to find functional foods which are specific for weight management.

As with humans, food is a major pleasure in life for many pets, with a strong link between eating and contentment. Feeding pets is a fundamental way that owners can make their pets feel happy and loved as well as ensuring they receive the correct nutritional requirements. It can help with training and building a bond between you and them.

With owners increasingly switched onto the emotional well-being of their pets, it’s no wonder that being strict with food can make owners feel guilty especially when we get the 'dopey eyed' look that says "please can I have some more?".

Current perceptions within human diets is that they are unfulfilling in terms of enjoyment, portion size and satiation and this is likely to translate into similar sentiments for our pet's food. We all know what it's like to be 'good' all day and then sit down in the evening with a cuppa to watch the TV and want a treat to go with it!

So which of Addiscott's recipes are specific for weight management, how can they help and can Fido still have his evening treat?
Our Grain free range has 2 flavours that are light.
  • Grain Free Light Trout with Salmon, Sweet Potato & Asparagus

  • Grain Free Light Turkey, Sweet Potato & Cranberry

Our Grain Free light recipes are all high in quality protein just like our non light recipes. This is important because protein plays a key role in boosting the appeal of diet pet food through its associations with energy provision, keeping your dog fuller for longer and benefiting weight management. These recipes are balanced and have no added artificial ingredients which is a necessity for diet pet foods if we want you to buy it for your precious pooch. We know our customers are becoming increasingly health-conscious and ingredient savvy and are encouraging all our customers to get to grips with labels so they know exactly what they are feeding their dog.

Our light recipes are 15% lower in fat compared to the other adult products in our range, this helps aid weight reduction. Because the calories are reduced it means that your dog doesn't have to eat less as long as you follow the feeding guidelines on the bag that is appropriate for your dog's weight, they can still consume a normal amount of food.

Our recipes also have added L-Carnitine. This is an amino acid which promotes lean muscle development and the conversion of fat to muscle. This works by transporting fatty acids into the mitochondria within cells where they can be “burned up” and used as fuel. L-Carnitine has other added benefits which include helping to enhance brain function, reducing muscle damage and regulating blood sugar levels too so has more than one added benefit!

However, it’s still very important to take in to account any extras and treats you give Fido and adjust the daily amount of food given accordingly. For effective weight loss we also need to consider how much exercise we are giving our dog as diets and exercise tend to go hand in hand!

If we're letting our dogs run wild and free and feeding them correct amounts of their Grain Free nutrition to keep them fuelled and fulfilled, there's no reason why when you settle on that sofa for evening snuggles there can't be treats given with love and care as a reward for the super amazing healthy team you've been that day. High five's, extra kisses and waggy tails for you both!

Light Turkey Sweet Potato and Cranberry

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Light Trout with Salmon, Sweet Potato and Asparagus

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Addiscotts make foods from the finest human grade ingredients