• Claire

Do you know what's in your dog food? At least 10 million pet owners in the UK don't......


What's in your dog food, would your four legged friend choose it or go for something healthier?

A happier healthier you!

January is generally a time of year when we think about and overhaul our own health and with Dry January being such a big thing these days after the overindulgence of the festive season we make promises to eat well and exercise more. But what about our precious pooches, would they choose the food we buy them or choose something healthier? As thoughts turn to getting healthy this January, research reveals that 10 million* dog and cat owners are not aware of what’s in their pet’s food. Despite this, a quarter are pledging to make a healthy New Year’s resolution for their four-legged friend.

The poll of UK dog and cat owners** reveals that the nation’s knowledge of pet food ingredients is extremely low, with over 62% (equating to 10 million out of 17 million total dog and cat owners in the UK) admitting to not knowing what they’re really feeding their pet. More than half say they aren’t aware that mainstream dry pet foods contain sugar, meat derivatives, processed ingredients and artificial additives. Less than 15% of those surveyed are aware that shocking ingredients such as bone ash, feathers and synthetics can be found in some of these foods.


Foods such as chocolate and onion can make our dogs poorly

The knowledge gap continues with around a third of pet owners not realising dogs can’t eat foods such as chocolate or onions which are both toxic. Conversely, owners aren’t aware of the many ingredients that can improve pet health either; 14% say dogs can’t eat butternut squash, which is a nutritious vegetable, and 20% say blueberries are a no-go but are actually full of antioxidants and provide countless health benefits.

But it’s not all doom and gloom. Whilst only 40% of UK dog and cat owners are making a healthy New Year’s resolution for themselves in 2019, a quarter are putting their pets first and have pledged that they’ll make one for their four-legged friend – ensuring they kick start the year to get their pet healthier and happier. This could be down to the fact that over a third say their dog or cat suffers from a health issue such as bad breath, diabetes or a skin condition, and 10% are overweight. Such conditions can be alleviated simply by switching to a more natural, healthy diet.

Whilst knowledge of ingredients is low, the research does show that 26% of pet parents say that when selecting their pet food brand their dog or cat must visibly enjoy it, and a quarter state it must make a difference to their health and wellbeing. Top 10 list of New Year’s resolutions for our pets this January:

1. Go for more walks (45%) 2. Cut down on unhealthy treats (40%) 3. Give them a better, more natural diet (31%) 4. Spend more time with them (30%) 5. Brush their teeth more often (29%) 6. Pay more attention to their training/behaviour (25%) 7. Take them for regular health checks (21%) 8. Stop bad habits e.g. sleeping on the bed, eating from the table (19%) 9. Give them more regular baths (18%) 10. Ensure they socialise with other dogs/cats (16%)

Now that we're three weeks into January, we've settled back into work, the kids are back at school and we've got our routine back. Blue Monday (which is when many of us fail to continue with our New Years Resolutions!) is a week behind us and we're ready to take the world by storm and make this year a great one, is it time to think about our amazing Four Legged Friends and consider how we can make life healthier and happier for them?


Whilst there is clearly a gap in knowledge of what’s really in certain pet foods, we understand that pet owners are often time-poor and prioritise convenience. However, it’s promising to see from the research that pet parents want to make a positive change – and it doesn’t have to be difficult either. It's never too late to change to a healthier path and with pay day just around the corner it might be worth taking a look at our range of foods to see if you can set Fido off on that healthier path you keep promising.

At Addiscott's we promise to make healthy nutrition easy, we've got 10 flavours to choose from to tempt even the fussiest of eaters. Our grain free recipes contain freshly prepared human grade meat, vegetables and botanicals and are filled with natural health and goodness....absolutely no nasties! We've even got some super healthy tasty treats too!

Check out our range here

Why not sign up for our Grain Free information booklet on our home page so you can make an informed choice for the future health of your gorgeous dog.

Do let us know in the comments if you've made any New Year resolutions and if you've managed to keep up the momentum. We look forward to meeting you!

*Calculated using PFMA data on current dog and cat population 2018 – 17 million *Survey by OnePoll on 17th December 2018 of 2,000 UK dog and cat owners

We want dogs to get the best out of life!

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Copyright          2016 Addiscotts

Addiscotts make foods from the finest human grade ingredients