Our mission is to get all dogs eating a healthy food that is right for them.
No additives! No preservatives!
Fully hypoallergenic! 100% Grain Free!
We want to help Dog Parents understand that what we feed our dogs directly affects not only the health of their skin, coat and insides
but also their behaviour and the health of their minds.
We would love for every Dog Parent to ask questions that challenge standard dog food and read research to make informed choices that improve our pet family’s welfare.
We encourage Dog Parents to understand our dogs can’t tell us if they have a poorly tummy, they can’t tell us when their brain’s aren’t quite as sharp as normal or they feel more tired and less able to respond.
It’s up to us to interpret how they feel by learning about and reading their body language.
Our dogs have no choice what they eat so we have to be responsible and make the right choices on their behalf to make life as cosy and comfortable as it can possibly be.
To be a responsible dog parent isn’t just about picking up their poo and giving them enough exercise, our love for them extends to thinking about their mental wellbeing as well as their physical wellbeing.
A healthy diet is our resonsibility and part
of our loving care .
Our core beliefs and how they help you make the best choices
Honesty and Integrity
We believe in authenticity, honesty and integrity. Our labels are designed with clarity in mind, easy and friendly wording with no hidden meaning or language that is difficult to understand.
We believe nutrition is important from the beginning which is easy to say if you have a dog from a puppy, but wherever your dog is on it’s life journey it’s never too late to change to a healthier path. Our dogs have no choice what they eat. We have to be responsible and make the right choices on their behalf to make life as cosy and comfortable as it can possibly be.
We are our dogs family, their ‘pack’.
They look to us for strength when they’re down, health decisions when they’re unwell, guidance when they’re unsure, trust and lifelong love and protection. We believe it is every dog’s right to have all of this.
To be a responsible owner isn’t just about picking up their poo and giving them enough exercise, eating a healthy diet is just as much our responsibility. We believe every dog has the right to a healthy happy tummy, a choice of flavours (who wants to eat the same for breakfast and dinner day in and day out?!) and a nutritious food source that provides them with the energy & vitality every dog deserves.
Love and Understanding
Dogs just want to be accepted and loved, they aim to please constantly. Society has many ideas about what is acceptable behaviour from a dog. We believe in using love and understanding as well as expert guidance from training specialists to help our dogs be polite, share, remember manners and listen when they’re spoken to.
As dog parents it is also our responsibility to educate others so they have realistic expectations of how dogs behave (just like we do with children!). Our dogs want to show us trust and respect; every dog should be shown the same respect in return. Always be patient when you’re on someone else’s learning curve, especially a dogs!
We believe our dogs can tell us almost anything, we just have to listen and try to understand what they want to tell us. It’s not only the bodily functions that let us know something isn’t right, ears, tail, wet noses (or not) also give us clues, a bit like with our children sometimes you ‘just know’ and should follow gut instinct and get expert advice from the vet.
Our Grain Free blend has a high fresh meat content, being made from freshly prepared human grade meat, all the natural hypoallergenic goodness your dog needs with fresh ingredients you can trust, prepared and made in the UK.
At Addiscotts we want happy AND healthy! We're family!