Frequently asked questions?


When will my order be delivered?
If you order before 1pm we will endeavour to get it dispatched to you the same day for next day delivery.  In any case no matter the time of ordering we hope to get it to you within 48 hours.  We use DPD and 98% of the time we achieve this and continue to work hard to do our absolute best to get food to our hungry pups....even when the rents have left ordering to the last minute!!  Of course there are always exceptions to the rule so please see our delivery page for full terms and conditions .
What if I'm not happy with my dog food?
We're pretty confident that your dog will love their food but should this be the case, for any reason, please contact us and we will try to resolve any concerns you may have.  If you  are still not convinced we have a no questions asked full money back guarantee.
What is MOS and FOS?
MOS and FOS are both beneficial for digestive health.  You can find out more here.
You've mentioned Freshtrusion, what is this? 
Freshly Prepared is a term used to describe the human grade quality raw and fresh meats used in many of your dry pet food recipes.
A unique cooking technology trademarked as “Freshtrusion” is used to cook the meats at a low temperature and low pressure.  This unique cooking process means that there is a higher nutrient bio-availability when fed to pets, with a more natural aroma and taste for an enjoyable, healthy and nutritious meal time.
The Freshly Prepared ingredients have other fantastic advantages including digestibility levels above 90% which is a better experience for both the pet and owner alike! 
To see how much freshly prepared meat is in your dog food recipes, simply look on your  the label on the reverse of your bag or the information is under the 'Why buy me' tab on our product pages.
What are oils and fats and why do we have them in our pet food?
Fats come in all shapes and sizes and have a whole host of functions within the body. The most common form of dietary fats are triglycerides which are the body's primary form of stored energy. Fat is found deposited in various locations in the pets’ body, surrounding vital organs, under the skin and surrounding the intestines. These deposits have extensive nerve and blood supply which is essential to be able to provide energy when required and store energy when intake is surplus.
Not only do fats provide energy, but they also have metabolic and structural functions, serving as insulators against heat loss and as a protective layer for the vital organs. When it comes to carbohydrates as an energy source, animals have limited capacity to store energy in this form, they do however, have a limitless capacity to store that extra intake of energy in the form of fat.
Dietary fat provides the pets’ body with the most concentrated form of energy out of all the nutrients they intake alongside this, the digestibility of fat is typically higher than that of proteins and carbohydrates. Dietary fat also provides pets’ with sources of (EFAs) essential fatty acids, these nutrients are called essential as the body has a physiological requirement for them. The body requires two distinct types of EFAS, omega 3 and omega 6. Omega 3 and 6 are essential for normal physiological functioning of the body, cells and cell structure.
Fat within pet food also contributes significantly to the palatability and texture of the kibble. Something which is critical to us as regardless of how well formulated our recipes are, it cannot be nutritious if it cannot be eaten!  Although a higher fat content (25-40% fat) may be preferred over lower fat diets it’s important to realise that an increased fat level also increases the energy density of the kibble. Higher density kibbles with an increased energy density are required to be fed at a lower level, however it is important to note that this increased density teamed up with increased palatability of foods can encourage pets to over-consume which can very rapidly lead to over eating. For this reason, we ensure that your recipes are formulated to meet the individual needs of pets’ and are perfectly balanced with moderate fat levels that are still highly palatable! When it comes to senior and light diets, they are formulated to have at least 15% less fat content than the average product.
Where do I find the oil/fat level?
Oils and fats (sometimes referred to as lipids) come under the same category and are required to be listed as ‘Crude Oils & Fats’ under Analytical Constituents in accordance with the ‘Code of Good Labelling Practice for Pet Food (FEDIAF, 2011).
Why do we add herbs to our recipes?
Herbs aid digestion and are great for skin and fur, they have many antibacterial, antiviral and anti inflammatory properties.  They help reduce nasty smells and may help with cognitive function too.  They are also jam packed with vitamins and minerals necessary for a healthy life.
What is Angus Beef?
Angus offers a compelling marketing term suggesting better quality, with the name also describing a breed of cattle.
According to the Certified Angus Beef brand, the certified beef has to meet strict quality standards and less than 8% of all beef earns the brand’s premium name.
In order to qualify as Certified Angus Beef, meat has to come from cattle that are certified on paper to have specific genetic qualities and their bodies must be 51% or more solid black, hence the term “Black Angus.”
Angus cattle are known for genes that make meat well marbled, more tender and flavourful. Good marbling means fat is dispersed thinly and evenly throughout the meat, ensuring the consistent texture, juiciness and flavour.
Why add vegetables?
For a balanced healthy diet we need to include fruits and vegetables to get a good cross section of flavours and nutrients.  A balanced diet is key to staying fit and healthy just as it is for us humans!
What is crude Ash?
Crude Ash is a measure of the inorganic matter i.e the mineral content within the diet. The mineral content is mostly natural and is supplied from the raw materials. Every ingredient within each recipe will have a natural mineral content; this is usually higher in dried meat as bone is composed of pure mineral. However, most protein sources in general and some carbohydrates for example sweet potato will have a naturally higher mineral content than other ingredients within the recipe. Some Ash will also be provided from the mineral supplements within the diet, which are necessary for a complete food.
Where do I find the ash level?
On the back of the pack under the heading “Analytical Constituents”. This is a legal declaration and must be declared on all pet food.
What is a safe level?
Complete pet food will have an Ash level anywhere from 4% to 10%. With higher meat recipes an ash level closer to 10% is unavoidable however this is not harmful for the pet. Both cats and dogs naturally require Ash within their diet to provide minerals to support everyday health and wellbeing.
The colour of my kibble is different to the last bag, why is this?
Don't worry it's perfectly natural to have slightly different coloured kibble and as a customer we want to ensure that you are fully aware of the natural process and natural ingredients that are included in your kibble. From time to time your kibble may be presented as slightly different colours. There are numerous different reasons why this may be the case.
Because we use natural ingredients that are grown in different climates often in different continents. Raw materials will also be influenced by seasonality and the life cycle which they undertake. For example, fish caught earlier in the year can have more fat and may present different colours to those caught later in the season.
In addition to the natural raw materials there are also influences via the cooking method that we employ. For example, simply adding slightly more steam to the cooking process can have a significant impact on the shade of colouring of the kibble.  
We are proud that no artificial colours are added to any of our dog food. Due to the lack of artificial colourings there are variances in the colour of the kibble. Sometimes this is minor but it can equally be a significant colour change. We trust this information will reassure you that your kibble is natural and is made from natural raw materials.
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